Proper No. Twelve Irish Whiskey

Newborn Irish Whiskey champ with balls and bravado.

UFC star Conor McGregor, the knockout-delivering MMA fighter, has launched his very own Irish Whiskey, Proper No. Twelve. This blend of golden grain and Single Malt Whiskey may pose as a burly villain, but in fact it’s ultra-smooth, classy and complex. It comes from the finest barley, it’s naturally fermented, thrice distilled, matured in ex-Bourbon casks, and blended. Slow aging brings flavors of vanilla, honey, and toasted wood out of this badass liquid.

The name comes from McGregor’s hometown, Dublin 12, the suburb called Crumlin. And we probably don’t have to explain why this bottle of booze is proper. It’s from a proper and smashing Irishman. And we love all Irish Whiskeys very much, but we believe if they went into an octagon with Proper Twelve… Well, obviously we don’t want to do injustice to the rest of the Irish Whiskey craft, but it definitely seems like a good opportunity to just quote Conor McGregor here: “Proper No. Twelve is coming in strong!”

Proper Twelve epitomizes what being a real Irishman means: hard work, skillfulness, and having a damn good time. We’re not saying this Whiskey will turn you into an Irish bad boy. But we’re also not saying that it won’t!