Johnnie Walker Blue Label

The most famous Premium Blend. In the World.

Johnnie Walker is one of the most recognized Whisky names in the World. The brand was established in 1860 by John “Johnnie” Walker, when he started blending Whiskies from his grocery shop in Ayrshire, Scotland. During the Victorian Era, success came when his son Alexander exported around the British Empire, establishing the Whisky early as one of the first truly global brands.

Today, Johnnie Walker’s famous square-shaped bottle — with the label set at a jaunty 24 degrees — is THE most popular blended Whisky in the world, selling more than 130 million bottles per year in nearly every country on the planet across their wide range of ages, special editions, and finishes.

And the story of the “Blue”? Back in 1867, John Walker’s son Alexander created a special premium blend of the finest Scotch Whiskies available at the time. They called it the “Old Highland Whisky,” and it was a big hit. Premium Scotches became hard to acquire during World War I, and then Prohibition prevented them from restarting the line. Johnnie Walker Blue Label is formulated to recreate the character of the original and is regarded as one of the best blends available. This should come as no surprise, as only the finest Scotch Whiskies make it into the blend – only one in every ten thousand casks, to be exact.

In fact, Johnnie Walker Blue Label is so top-of-the-line that insiders often refer to it by its nickname: “Max Walker.”